Oxford Odyssey

Author: cowleycorporateclimbers

  • Using collectible experiences as a marketing tool and how to hack productivity in customers

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    Have you ever dreamed of staying in an ice hotel, or perhaps sampling exotic delicacies like balut or Casu Marzu? While these experiences might not be on everyone’s bucket list, there’s a fascinating reason why they captivate so many people. Keinan and Kivetz (2011) argue that consumers often approach unique experiences as collectibles, much like…

  • When to fire your customers: The Pyramid

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    Customers seem to equate with revenue, and one might be forgiven in assuming that the higher the growth of customers, the merrier. Unfortunately, this is not always true.The Customer Pyramid (Zeithaml, Rust & Lemon, 2001) is an essential part of marketing that is covered in the Oxford Economics & Management course. A major insight is…

  • How to choose an Oxford college to apply to (Masters and Undergrad)

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    As an Oxford applicant, choosing a college might seem like a secondary concern. The big shiny thing is the “Oxford” brand that spans college-wide. I personally didn’t care too much about which college I got into, as long as I was admitted. In fact, I submitted an “Open” application, and allowed the Oxford system to…

  • Entrepreneurship as a series of options

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    Starting a business is often seen as a risky endeavour. Yet, on deeper thought, there is little that inherently exposes you to losses about starting up. You can register incorporated a limited liability company for a £100 (was £50 until recently) one-off fee, though there are obligations like tax compliance that do kick in. Entrepreneurship…

  • The value of the side hustle

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    The Why Entrepreneurship Takes Time While the allure of starting your own business is strong, it’s essential to recognize that entrepreneurial ambitions often take a long time to come to fruition, if they succeed at all. Building a successful business requires time, effort, and resilience. By maintaining a job while working on your side hustle,…

  • What drives long hours in a job?

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    Investment banking is famous for long hours – going up to 120 hours a week at times. Meanwhile, consulting works around 60-80 hours, far fewer than investment banking but also takes up twelve hours a day at the minimum. While it’s easy to dismiss the hours as something analysts deserve for the pay they get,…

  • Navigating Spring Weeks, Summers and Graduate Roles

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    Even as I enjoyed my time as a student, there was always the looming task of charting out my path post-graduation. When I was considering professional services, I found recruitment surprisingly opaque: there were timelines, expectations and unwritten rules that often seemed to be passed down informally from previous cohorts. This article is meant for…

  • What makes a good marketer?

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    Too often, marketing is framed as the art of getting people to buy stuff they don’t need – promoting consumerism and materialism. They do this with a mix of slick charm and lies about the efficacy of their products. At its best, marketing is about understanding customers deeply and creating meaningful exchanges of value. While…

  • What drives compensation in a job?

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    In 2022, CEOs were paid 290 times more than the typical worker, a stark increase from 1965 when the ratio stood at 21:1 (Economic Policy Institute, 2023). This disparity raises critical questions about compensation dynamics and systemic inequities. Why are some essential professions – cleaners, nurses and teachers – often perceived to be underpaid, despite…

  • The efficient labour market hypothesis – on passion

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    “Love your job and never work a day in your life.“ It’s a great platitude to work for a passion. Unfortunately, unless you have a niche interest, following your passion is unlikely to result in financial upside. The Efficient Market Hypothesis This hypothesis states that no one can beat the market, because the market is…